An older adult woman is sitting at a table with a laptop and a coffee mug in front of her. Her daughter is standing behind her, leaning to see the screen. They are smiling.
Identity protection services provide many benefits, but with so many choices on the market, it can be hard to know how to choose the right one. Here, we share factors to consider when searching for an identity protection service that best suits your needs. Photo Credit: iStock.com/FG Trade Latin

In today’s world, protecting your identity isn’t optional; it’s essential. This is especially true for older adults, who are often the target of scams. With data breaches, phishing scams, and cybercrime on the rise, having a reliable identity protection service can provide peace of mind and a much-needed safety net. But with so many companies offering identity theft protection, how do you know which one is right for you or your family?

This guide will walk you through everything you need to consider when choosing an identity protection service. From the must-have standard features to more advanced options, pricing tiers, and experience, we’ll help you understand what to look for, what to prioritize, and how to make sure the service you choose meets your needs.

Standard features in identity protection services

When shopping for an identity protection service, there are several core features that should be included in any plan you consider. These standard services form the foundation of identity theft prevention and recovery. If a provider doesn’t offer these basic protections or limits them significantly in their lower-tier plans, you may want to keep looking.

Identity monitoring

At the heart of any identity protection service is identity monitoring. This feature scans a wide range of sources to search for your personal data and alerts you if it is found where it shouldn’t be. Good services monitor for things like your Social Security number, name, date of birth, and other identifying information across public records, data breaches, address change requests, and more. The goal is to catch signs of identity theft early before it can snowball into a major issue.

Credit monitoring

Your credit report is one of the first places fraudulent activity can show up. That’s why credit monitoring is a key feature in identity protection plans. Depending on the provider and plan, you may get monitoring from one, two, or all three major credit bureaus (Equifax, Experian, and TransUnion). Some services also include regular updates about your credit score and alerts for any new credit inquiries, changes to your credit file, or suspicious activity that could indicate someone is trying to use your identity.

Fraud alerts and notifications

The sooner you know about a threat to your identity, the faster you can act. That’s why real-time fraud alerts are so important. These alerts notify you via text, email, phone call, or app notification whenever suspicious activity is detected, like someone trying to open a new account in your name or an unfamiliar address being linked to your Social Security number. The speed and clarity of these alerts can make all the difference in stopping fraud before it does serious damage.

Identity theft insurance and recovery support

No identity protection plan is complete without solid recovery support. Many top-tier services include identity theft insurance, often with coverage of up to $1 million or more, to reimburse you for expenses like legal fees, lost wages, and costs associated with restoring your identity. But equally important is access to a dedicated recovery specialist, someone who can walk you through the steps of reclaiming your identity, disputing fraudulent charges, and fixing your credit report if things go wrong.

Dark web monitoring

The dark web is a hidden corner of the internet where stolen personal data is often bought and sold. Good identity protection services scan these underground sites and forums for your information, such as your email addresses, passwords, and Social Security number, and alert you if your data appears. While dark web monitoring alone can’t stop identity theft, it gives you a crucial early warning system that something may be wrong.

Bank and financial account monitoring

Your financial accounts are prime targets for cybercriminals, so monitoring them is a must. Many services include real-time alerts for suspicious transactions, unauthorized withdrawals, or unusual activity linked to your bank and credit card accounts. Higher-tier plans may also extend this monitoring to your investment and retirement accounts, offering another layer of security for your financial future.

Other features that identity protection services may offer

While the standard features are essential, many identity protection services go beyond the basics to offer additional layers of protection. Depending on your personal needs, especially if you’re managing digital safety for a whole household or looking to shield yourself from more sophisticated threats, these extras might be worth seeking out. Keep in mind, however, that many of these features are only available with higher-tier plans.

Social media monitoring

Social media is an increasingly common place for identity thieves to gather personal information, whether through data leaks or social engineering. Some identity protection services offer social media monitoring to help protect your online presence. These tools scan your accounts for signs of suspicious activity, including unauthorized logins or posts that could indicate your profile has been compromised. They may also alert you to privacy risks like oversharing personal information that could be used to answer security questions or reset account passwords.

Medical identity protection services

Medical identity theft is a growing threat that can have serious consequences, both financially and in terms of your health care records. Some identity protection providers now include features that monitor for misuse of your medical identification, flagging suspicious insurance claims or health care service charges made in your name. Catching this kind of fraud early is crucial, as errors in your medical records can affect your future care.

Monitoring of other personal information

In addition to basic identity and credit monitoring, many providers extend their coverage to include a wider range of personal information. This might include your driver’s license number, criminal and court records, and even your home or vehicle titles. If you’re concerned about someone using your identity in legal- or real estate-related fraud, it’s worth looking for a service that monitors these data points.

Some services also offer alerts for attempts to access your email accounts, changes in phone number registrations, or the creation of new online accounts tied to your identity. These can serve as early warning signs of attempted takeovers or account fraud, especially useful for those who manage multiple online accounts or use the same phone number for verification purposes across different platforms.

Other security features that some services offer

Beyond monitoring and alerts, some companies now offer built-in cybersecurity tools designed to prevent identity theft before it happens. These features can enhance your digital privacy and reduce your exposure to online threats.

Virtual private networks (VPNs), for example, encrypt your internet connection and help protect your data when you’re browsing on public Wi-Fi. Password managers can store and generate strong, unique passwords for all your accounts, making it less likely that weak or repeated passwords will lead to a breach. Ad-blockers and anti-keylogging software further reduce the chance of being tracked or having sensitive information captured while typing. Some services also include antiphishing tools that help you avoid dangerous links in emails or text messages. Depending on the provider, antivirus software may be bundled into the package or offered as an optional add-on.

These digital security tools are especially helpful for users who may not already have them, offering an all-in-one approach to personal safety online. If you already use a VPN or password manager independently, this may not be a deciding factor, but if you’re starting from scratch or want everything under one dashboard, it can be a major perk.

Customer service and support reviews

Even the best identity protection features can fall flat if you can’t get help when you need it. That’s why it’s important to consider what real customers say about their experience with a company’s support team. When identity theft strikes, you want a service that responds quickly and compassionately, and ideally one that assigns a dedicated case manager to walk you through the recovery process.

To evaluate a company’s customer service, check verified reviews on trusted third-party platforms like Trustpilot, the Better Business Bureau, or consumer protection sites. Look for trends in how customers describe their experiences, especially during stressful moments like account breaches or disputes with financial institutions. Consistently positive feedback is a good sign that a provider will be there when it matters most.

Identity restoration support services

Not all identity protection services offer the same level of hands-on help when things go wrong. Some may simply give you a checklist of steps to follow, while others provide full-service restoration support with a dedicated specialist who handles most of the legwork for you. If you’re not confident navigating credit bureaus, legal paperwork, or long calls with your bank, that full-service model can be a lifesaver.

Also important is the way a company delivers alerts and communications. Many services allow you to choose how you’re notified, whether by phone call, text, app notification, or email. The ability to receive real-time updates in your preferred format can make a big difference in how quickly you can respond to a threat.

Most providers include identity theft insurance to cover out-of-pocket costs related to restoring your identity. While $1 million in coverage has become the industry standard, it’s still a good idea to read the fine print to understand what’s actually covered. Some plans may reimburse for stolen funds and legal fees, while others also include lost wages or childcare costs related to dealing with fraud.

Ease of use of the identity protection service

The most comprehensive identity protection in the world won’t help you if the platform is difficult to use. For many shoppers, especially older adults, an intuitive, user-friendly interface is a top priority. A well-designed dashboard makes it easier to keep tabs on your identity, read alerts, and adjust your security settings as needed.

Look for services that offer both web-based and mobile app access, so you can check in from anywhere. Some providers go a step further by offering personalized walkthroughs or live onboarding sessions to help you set everything up. And if you ever need help navigating the platform, 24/7 phone support or a dedicated helpline can be invaluable.

Pricing and what’s included in the package

While it’s tempting to go for the most affordable option, price should be weighed against what you’re actually getting. Many identity protection services offer multiple tiers of coverage, with lower-priced plans including fewer features and more basic monitoring.

Tiers and plans

Entry-level plans often include just the essentials, like single-bureau credit monitoring and basic identity tracking. If you want more robust protection, such as three-bureau credit monitoring, investment account alerts, or cybersecurity tools, you may need to upgrade to a higher-tier plan. Some companies charge more for family plans or expanded coverage, but others, like Identity Guard, cover multiple adults and children under one account, offering better value for households.

Before you commit, make sure the features you want are included in the plan you’re considering. Don’t forget to factor in whether the price reflects a promotional rate that will increase after the first year. A little comparison shopping can go a long way in finding the right balance between cost and coverage.

Choosing the right identity protection service

Choosing the right identity protection service can feel overwhelming, but it doesn’t have to be. By focusing on the core features that matter most, identifying any extras that fit your lifestyle, and making sure everything lines up with your budget, you can find a plan that gives you the protection and peace of mind you deserve. Whether you’re safeguarding just yourself or your entire family, the best identity protection service is the one that meets your needs without overcomplicating the process. Take your time, compare your options, and choose confidently.

If you’re searching for the identity protection service that best suits your needs, check out our reviews of IdentityForce, Aura, Identity Guard, LifeLock, and Zander Insurance or our best picks article.